Want to Be a Better Social Media Marketer?


Start Using These
Social Media Tools Today!
It's EASY and it's FREE.

It's important to build online relationships with clients so they call YOU next time they need new HVAC products or services. Customers spend an average of two hours on social media every day. You want to make sure they can easily find you and connect with your business 

It's easy to start or expand your social media plan. Check out these FREE resources on www.GoHeil.com today:


"Best Practices" Sheets
Gain more online customers and improve your business with these expert tips.

Click here to download the "Best Practices" sheets on:

  • Email marketing
  • Social media

Start Your Facebook®1 Business Page
If you're not on Facebook, you really need to be. It's one of the largest social networking sites. Let's get your business booming on Facebook!

Click here to learn more about Facebook and begin:
  • generating more referrals and word-of-mouth advertising
  • promoting new HVAC products
  • building your brand identity
  • increasing your customer base and profits

And, we've already created customizable Facebook cover photos and posts focusing on three key brand messages:

  • Product Excellence
  • Dealer Quality
  • Exceptional Service

Click here to get started with these sample Facebook materials.

Facebook 101
Need some Facebook tips and tricks? We've got them! Click here to learn more about posting, pinning, sharing, liking and commenting on your Facebook business page. Use these Facebook features to your advantage and stay connected with customers online.


Like Our Brand Facebook Page and Start Sharing
Please visit and Like the Heil® Heating & Cooling Products Facebook page!

Each week, we'll be posting:

  • product information
  • HVAC tips
  • DIY suggestions
  • and more

It's great content for you to share through your Facebook channels and become an online HVAC resource!

Video Marketing
With over a billion monthly users, YouTube2 is the second largest search engine in the world.
With those statistics, YouTube can be vital to growing your business online.

You can utilize YouTube to grow your business in several ways. You might post an educational video showing customers how easy it is to program their Observer® Communicating Wall Control or an informative video demonstrating the benefits of the Heil® geothermal product line. This is a great way to position yourself as a Heil HVAC expert and build a following with informative YouTube videos.

Click here to learn more about video marketing for your business.

Twitter is a good way for you to broadcast interesting facts, tips or special promotions on your HVAC products or services and send users a link to a page on your website for more information.

Click here to kick start your Twitter account and develop business-building Tweets today.

As the saying goes, "A picture is worth a thousand words." You can easily use Instagram to build your visual brand through fun, engaging photos and short videos on HVAC products, customer testimonials or installations.

Click here to get clients commenting on your business photos and videos on Instagram.


Email Marketing
Email marketing allows you to stay in touch with customers and advertise more quickly and affordably. You can use your inbox to reach more clients and jumpstart sales.

  • Click here to learn more about email marketing.
  • Or, download the sample email marketing copy and launch your campaign.

Managing Your Online Reputation
As far-fetched as it sounds, negative reviews can benefit your business if you handle the situation promptly, fairly and professionally. You can turn a dissatisfied customer into a lifelong customer using some simple reputation management techniques.

Click here to learn more on managing your online reputation and turning negative reviews into positive ones.

It's important to build your online presence and continually connect with customers via social media.
Dive into these easy, free resources this summer and become a social media marketing dynamo! 

1Facebook is a registered trademark of Facebook, Inc.
2© 2015 Google Inc. All rights reserved. YouTube is a trademark of Google Inc.
3Twitter is a trademark of Twitter, Inc.