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How Much Do Your Customers Have in the Bank?

       

 

 

"69% of Americans Have 
Less than $1000 in Savings." 

A recent survey conducted by GOBankingRates.com revealed this shocking statistic.1  Understanding the finances of the average American is paramount to the success of your business.  The absence of a sound financing strategy for your customers may limit you to a mere 31% of the market.  

Financing Allows Customers to Choose Ideal Home Comfort Options

Many homeowners will plan and save for a variety of events including retirement, a child’s education or a nice vacation.  Few, if any, save for a new HVAC system.  When they find out they are going to need one, they try to scrape the money together.  Consequently, they become extremely price-sensitive, putting you in an unfavorable position.      

Without access to financing, customers may want a better system for their homes, but find themselves simply unable to afford it.  Allow your customers the opportunity to pick better equipment, accessories and maintenance plans by implementing a strategic financing plan.    

Even if you are currently offering financing, your process may be restricting your results.  A good financing strategy:

  • Provides a positive customer experience. 
  • Offers a variety of customized plans to the customer. 
  • Secures non-stressful approvals prior to the sales presentation. 

Additional information on financing is available on GoArcoaire.com under the Business Building Tools – Win More Customers in the Home tab.  A great financing plan will win lifetime customers, grow incremental sales and allow your customers to enjoy the benefits of improved indoor air quality! 

My Learning Center can also help you hone your financing strategy.  Take advantage of our self-paced learning modules and obtain Elite Dealer hours.        

Online Courses- Available 24/7

Course Title

Hours

Business Best Practices with Financing

.5 Elite Factory Hours

Using Financing as a Sales Tool

.5 Elite Factory Hours

Click here to learn how to access My Learning Center

To access My Learning Center click the My Learning Center tab after securely logging into your GoSite.  

If you have any questions, please email 
MY Learning Center.

1https://www.gobankingrates.com/personal-finance/data-americans-savings/