Facebook 101: Tips for Effectively Using Facebook to Market Your Business

Using Facebook® Features to Help Market Your Business


First Things First: If Your Business is Not on Facebook, It Needs to Be. Here's why...Facebook is the most popular social media platform worldwide, with "over 1.79 billion monthly active users which represents a 16 percent increase year over year."1

Amazingly enough, 1.18 billion people are on Facebook daily and they spend an average of 20 minutes on Facebook per visit.1,2

With those statistics in mind, think about the potential return on investment for marketing your business on Facebook. It's an inexpensive way to connect with customers in order to: 

  • generate more referrals and word-of-mouth advertising
  • promote new HVAC products
  • build your brand identity
  • increase your customer base and profits

Let's Do It: Create Your Business Page for Facebook. If you don't yet have a Facebook page for your business, it's simple (and fun) to create one. Here are some resources:

  • To learn how to create your business page on Facebook, click here.
  • Utilize the sample Facebook cover photos and posts available here.
  • Click here to view the Facebook tutorial on "Page Basics."

Facebook 101: Using Facebook Features to Help Market Your Business. Now that your business is on Facebook, let's dive into some tips and tricks:

  • The Art of Posting: Post on your Facebook page several times a week to keep customers engaged and up-to-date with your business. Share the latest news on Heil® products, HVAC system maintenance, industry news, special offers or events at your business, DIY home projects and/or community activities. Click here to learn how.

  • Pinning: Put the Good Stuff Front and Center. Let's say you have a special promotion running for the next month: "25% Off a Heil Filter Change and Maintenance Check if You Mention this Facebook Offer." Did you know you can "pin" the post to the top of your business Facebook timeline so the promotion is the first item customers see when they arrive at your page? Click here to learn more.

  • SHARE, Share, share! People share everything on Facebook from photos, activities and recipes, to their favorite restaurants and reviews on the recent products they've purchased. As an HVAC contractor, your goal is to get customers emotionally connected with you and your brand so they will "SHARE" their awesome Heil purchasing experience with others. And, as the administrator of a business page on Facebook, it is just as critical to share helpful and entertaining information with your fans. Click here for more information.

  • Give Them the Thumbs Up: What Liking is All About. Liking is a simple way to let people know you enjoy their Facebook posts (or pages) without leaving a comment. If you "like" a post, photo or video on Facebook, it is visible below the post that you liked it, and the person who posted it will receive a notification that you liked it. If you "like" the page of a local or related business on Facebook (i.e., you might "like" the community school page or TV news or weather page), it will show up on your page as a "liked" page and their posts will show up in your newsfeed. Click here to learn more.

  • If You Have Something to Say: Comment. Commenting on Facebook is "liking" taken to the next level. You not only enjoy or "like" the page, post, photo, or video; you have something to say about it. You may be able to offer homeowner advice if you see a post on an HVAC-related topic, or you may want to support the local school or philanthropic event. (Remember: ALWAYS keep your comments on Facebook professional. You'll also want to steer clear of social or political commentary on Facebook.) Click here for more details.

Congratulations! You have officially graduated from Facebook 101. Hopefully you feel more comfortable posting, pinning, sharing, liking and commenting on your business page. Use these Facebook features to your advantage and stay connected with customers online.

Facebook is a registered trademark of Facebook, Inc.

1 https://zephoria.com/top-15-valuable-facebook-statistics/
2 https://www.statista.com/statistics/346167/facebook-global-dau/