Make the Most of Your Marketing Budget This Year

 

How to Stretch Your Marketing Budget

Do any of these feelings sound familiar? 

Marketing is too expensive—I simply can’t afford it right now. 
Marketing is too complicated—I don’t even know where to begin. 
I’m too busy running my business to worry about marketing.  

If so, you’re not alone. Most HVAC contractors have felt one or all of these feelings before. 

Marketing your business can be a tough, complicated and an expensive endeavorbut don’t give up! Marketing is how you promote your business to customers and potential customers. Use it to draw in new customers and retain the business you already have. 

The easiest way to make the most of your marketing dollars is to take advantage of the tools and resources Heil® offers. 


 1. Increase your social media presence. 

If you're still waiting to build a social media presence for your business, it’s time to make it a priority. If you already have a social media presence for your business, good for you! You should ensure that you have the most robust social media presence you can maintain.  

Social media has changed the way people communicate and has become an increasingly important tool for businesses of all sizes. It allows you to connect with your customer base in ways that simply weren’t possible before.

The best part of social media is that it’s free to get started. All it takes is a little time and planning. Heil provides several resources to help you build your business with social media: 

► Tips to get started on Facebook ®1

► Tips to get started on Instagram

► Tips to get started on Twitter™1 

► Pre-built cover photos and social media posts

► Where can I find (or How can I create) quality social media content?  

► Social media resources, best practices and tools

 2. Reach potential customers with the local advertising tools that 
 Heil provides for its dealers. 

Local advertising, such as eblasts, direct mail, web and print ads, and targeted search engine marketing increases awareness about your business in your area. It is one of the best ways to communicate with current customers and win new ones. Heil provides access to several tools that make local advertising easier and more affordable while removing some of the legwork, including:

 
  • Custom Local Advertising Tools – Use the AdVantage program to create custom marketing tools such as lead generation direct mail, yard signs, brochures, flyers and more. Select from prebuilt, customizable templates featuring Heil logos, products, and artwork or create your own materials using your own photos and ideas. For more information on the AdVantage program, click here.
  • Create Your Own Advertising Materials – If you prefer to create your own ads, Heil provides all of the building blocks—logos, photography, and ad templates—for free. Click here for more information. Newly completed dealer and lifestyle photography is now available. Download for free here 

 3. Make sure you have a relevant company website.

 A relevant company website provides great visibility to your business and helps customers find you. Many potential customers seek out a contractor online first. If you don’t have a company website, those potential customers won’t know you even exist.

Consider utilizing mta360TM to create a custom responsive website that puts your business in front of as many potential customers as possible. 

The mta360 team builds to suit your needs, budget and preferences with a host of features, including:

  • SEO-ready HVAC web design and development designed to GoogleTM1 SEO standards with proprietary technology.   
  • Semantixs™ proprietary technology to increase website authority.  
  • Responsive web design that looks great on any device. 
  • Turnkey solutions that allow you to continue to focus your efforts on running the business while the leads come in.  
► Click here for more information 

Or call the mta360 team at 480-882-1799. 


Now you have several resources for targeting your marketing efforts and maximizing your marketing dollars. Be sure to explore the rest of GoHeil for more tools and tips for successfully marketing your business. And remember, when it comes to marketing your business, you simply can’t afford not to! 

1 Facebook is a registered trademark of Facebook, Inc. Yelp is a trademark of Yelp, Inc. Google is a trademark of Google, Inc.