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Furnace/Heating Heading Usage
Yellow Pages Heading UsageHeating Contractors |
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39% | of references were made with no business in mind. |
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75% | of references were made by people who considered more than one ad or listing. |
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79% | of references to the yellow pages for this heading resulting in contact. |
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45% | of contacts were made by people who contacted more than one business. |
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53% | of contacts resulted in a purchase. |
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87% | of contacts resulted in a purchase or intent to purchase. |
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57% | of contacts were firsh-time customers to the business. |
The heading of "Heating Contractors" ranked number 45 in the heading report.
Source: Knowledge Networks/SRI, 2005 |
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