TV/Radio
This section contains TV storyboards and radio scripts for seasonal TV spots as well as an assortment of sample dealer tags for the spots.
To view one of the TV spots or to hear one of the radio spots, click on the link provided. The link will also allow you to print a TV storyboard or radio script.
Television
The blending of sound, movement, and emotion makes television a medium with enormous impact. Below, you'll find television commercials to promote your products. Each one can be customized with a tailored message to air in your local market. Put your name on the air and watch what it does for your business.
Your television commercials are produced with a 10-second blank insert area for your tagging. Your local television station can help you produce it. You can choose from a selection of pre-approved tags with special offers and your own information
Click here for TV guidelines. Click here for Radio/TV order form.
These special TV Tags are available to customize the TV spots:
Sample Dealer Completed AC Spot-(DO NOT AIR)
Insert—No Hassle Warranty
Insert—Consumer Financing 6 months
Insert—Consumer Financing 12 months
IMPORTANT NOTE: You will need to have QuickTime in order to view the video spots and listen to the radio scripts. If you do not have it, click on the QuickTime button to Download it.
Radio
Your radio spots are produced in either a 30-second version with a 10-second blank area to insert your own tag or a 15-second version with a 10-second blank area to insert your tag. Your local radio station can help you produce it. Choose from a selection of pre-approved tags with special offers, or use your own information. Each one of the commercials in this section can be customized with a tailored message to air in your local market.
Radio is one of the best ways to reach masses of people in your selling area. It is generally less expensive than television and more flexible. You can often have better control over airtime and the audience you are trying to reach.
Check local station rates carefully. Watch out for "run of station" schedules at low, low rates—they cost less but also give you less coverage at peak listening times.
Don't forget to ask about the types of audiences who listen to a particular station, and balance the cost against a good chance of being heard by more valid prospects.
Click here for radio guidelines. Click here for Radio/TV order form.
Radio