Outdoor Advertising—Guidelines
There are two types of outdoor boards: poster panels and bulletins. Each has distinct advantages.
Poster Panels: These are printed on paper in 24-sheet, 30-sheet, or bleed sizes. In some areas, a junior poster size (8 sheets) is available. Poster panels give you the flexibility to change your message more often. They are usually found on larger, heavily traveled roads such as interstate highways.
Bulletins: These are sold on an annual basis. The creative is most often printed on vinyl and wrapped across the front of the board. Bulletins give you freedom to create extensions, cutouts, etc. They are also usually found on larger, heavily traveled roads such as interstate highways.
The billboards in this section are PDF files. You may Download these files in one of two ways.
- You can Download the file directly to your computer, then give the file to your outdoor company to customize with your business information. or
- You can pass on this URL to your outdoor company, where the file can be Downloaded and customized for you.
To Download a file, click the button beneath the sample billboard in this section.