Help Homeowners Find You

Internet Yellow Pages (IYP)

Internet Yellow Pages (IYP) have become an essential cornerstone of any advertising campaign. Over 80% of all IYP searches are unique to IYP (no duplication with print directories). It is estimated that 35% of all directory references are now being made online.

With numerous IYP options available, we have found the best fit to usually come from a strategic mix of the top-rated directory sites.

Strategic mix is a function of geography, budgets and target audiences.
Click logo for more information on superpages.com
Click logo for more information on superpages.com

 

Importance of the Internet
  • Over half of all Americans - more than 143 million people- are now connected to the internet, and new users are adopting the technology at a rate of more than 2 million per month. *1
  • There were 440,000 small to medium-sized businesses with web sites in 1998, a number that jumped to 1.6 million in 1999 and was projected to reach 3 million by the end of 2002. *2
Here's What

In just one month Verizon brought millions of motivated shoppers to SuperPages.com. Or to be more exact:

  • 104.9 million page views,
  • 13.9 million visits. *3
  • 13.9 million visits. *3

Here's Proof

Verizon is dedicated to providing customers the proof they seek on the value of their SuperPages.com advertising program. That's why we sponsored call count programs and research featuring metered phone numbers to help advertisers learn how many calls are received on online ads and web sites.

SuperPages.com drives traffic through relationships, including these top web sites:

  • Verizon Wireless
  • Lycos
  • MSN
  • 411.com
  • Univision.com
  • HotBot
  • Bigfoot
  • America411
  • NewYork.com
  • 411Locate
  • AreaGuides.net
  • MyAreaGuide.com
  • 411.info
  • WhitePages.com
  • About
  • Pennsylvania

*1 - CNN.com, February, 2002
*2 - Cyber Dialogue, Inc., Internet User Trends Report, 2000
*3 - Page views and visits from 1/Pro/Audit, search from Internet Log File, October 2001

 

Internet Yellow Pages Deliver Great Value!
$59 in revenue and $12 profit for every $1 spent in advertising.

What this means for advertisers:

  • High returns for your advertising investment: $59 for every $1 spent in advertising
  • More prospective buyers in-store, as well as online
  • IYP advertising is a key marketing tool

According to a recent study of IYP users . . .(1)

  • 88% purchase or intend to purchase
  • 69% are new customers
  • 27% have higher income levels than the U.S. average
  • 1.5 years more education than the U.S. average
  • Spent $137 billion as a whole offline after first seeking online product information (2)

Receive extended distribution through the YellowPages.com network

  • YellowPages.com
  • AOL Yellow Pages
  • Switchboard
  • Yahoo Local
  • Yahoo YellowPages

(1) "IYPs and Paper Directories," Dennis Fromholzer/CRM Associates, 2003.
(2) Deringer Research Group, 2003
© 2005 YELLOWPAGES.COM LLC.