When asked, homeowners tell us that they are influenced by convenience. That includes not only availability of products and fast installation, but services and solutions as well.
Services homeowners are looking for include financing and payment options and an extended warranty program that will give them long-term peace of mind.
Another homeowner interest is in solutions to their indoor air quality problems.
New sales come from both current and previous customers. For the vast majority of homeowners, HVAC purchases are based on a relationship with a dealer.
Research tells us: