Adding New Customers

Promoting your company to increase your customer base is the lifeblood of your business. Homeowner research tells us that purchasing heating or cooling equipment is a relationship based purchase, not transactional, for the vast majority of consumers. It is important that you work hard to build your relationship with your current customers.

This section gives you all the tools you will need for effective promotion of your company to your current customers as well as prospective customers.

Use the pre-produced materials along with clip art and product photography. If you are producing your own materials, be sure to review and follow the Advertising Guidelines included in this section.

• 89% of actual brand awareness came from dealers, friends or family.
• 71% of Dealer awareness came from friends, family and existing relationship with dealer.
• 41% of consumers will shop only 1 dealer; another 40% will shop 2 to 3 dealers.
• 46% of buyers spent less than 1 week purchasing a new unit.